Pay Per Click Management: Let’s get the conversation going!
Are you in search of a strategy that can give you results without waiting for long?
Pay Per Click, most commonly known as PPC, is a internet advertising model used to drive traffic to your website, in which an advertiser pays a publisher when the ad is clicked.
We can build an advertising campaign from scratch or improve an already existing one, then track and refine your ads from time-to-time to ensure that you attain your goals.
We can craft PPCs that work best for your business by performing thorough keyword research, creating quality ads, conducting area-specific campaigns, generating landing pages, and more. We can also organize tests to find out what elements work and what components don’t.
How can Pay Per Click Advertising help your business?
Social media can play a crucial role in building a healthier relationship with your target audience. By regularly sharing content on social media platforms like Facebook, Instagram, Twitter, and others, you will increase interactions.
You can get the conversation going as well. However, it is essential to create quality content such as infographics, videos, animations, writings, etc.
Our dedicated team of professional creators can generate shareable, likable, and commentable content, which will lead to an increase in engagement rates, then a higher exposure through social media platforms.
Faster results that you can track without any hassle
If you are looking for quicker results, then Pay Per Click is the best option. When it comes to Search Engine Optimization, it can take months for you to receive benefits. Whereas with PPC, your ad will show up on the search page as soon as you make a bid on the keyword, which will generate traffic and eventually increase the conversion rates.
By using PPC, you get the analytics on your ads as well. As our team can review this data and refine your ads based on it. They can also run A / B testing strategies to find which advertisements is working for you and which ones are not, as well as understanding whether your target audience is clicking on your Ads or not. It is an excellent method to make improvements and output strategies based on the trends.
Cost-effective compared to traditional marketing methods!
With traditional marketing methods (newspaper, television, or billboards), you would have to spend lots of money for short non-specific Ads. Whereas Pay Per Click, you don’t pay for space like traditional marketing, but would only have to pay for the clicks. When it comes to PPC, the chances of conversion are higher. 50% of the people who visit your website through PPC are most likely to purchase a service or a product your business offers. As It is essential to create advertisements that can attract more leads and generate more traffic, we will ensure that you attain profitable deals and prospective customers through your advertisements.
Create higher conversion rates and traffic
Increasing traffic to your website is very important. However, it is essential to have landing pages that can increase the conversion rate. We will create landing pages that can establish a call to action instantly. These landing pages would contain contact us forms, buy now options, quotations, etc. These aspects will enhance your conversion count without any doubt.
Increase your revenue
With an increase in leads, traffic, and conversation rates, there will be growth in your revenue, thus your ROI. You will gain more customers once your ad goes live. As research shows that 41% of people click on the top three paid ads showing on their search results.
How can ConnectIn help you with PPC advertising?
Search engines Ads (Google, Bing, and others)
One of the best ways to conduct advertisements is through search engines. Different search engines like Google, Bing allow you to run PPC ads. Whether your goal is to gain traffic, generate more leads, or simply sell more, we have got you covered. We can work on behalf of you on these platforms so that you can achieve your intended results, by crafting a budget-friendly approach based on your business strategy.
We can create multiple versions of the same advertisement and see which one works best for you. We can also track and assess the performance of each of these campaigns.
YouTube Advertising
YouTube or Video advertisement campaigns can enhance the reach and brand awareness of your business. As YouTube ads act as a source of one-on-one communication with your target audience, you can increase your reach based on interest and location. We can work based on your daily budget, as well as assisting you in setting up the desired watch-time for your ads.
Social Media Ads
Social media platforms play a chief role in influencing customer behaviors and decisions. As it is essential to run ad campaigns on different social media platforms to generate leads, we will create, optimize and track you ad campaigns on Facebook, LinkedIn, Instagram and Twitter that can enhance traffic and conversion, based on demographic factors, in-marketing, specific keyword selection, and other components. We will run advertisements that will increase your revenue. Social media ads are the best solution for creating awareness among you prospective customers.
Google Shopping
Google is a platform that helps numerous small businesses as well as large-scale businesses grow at the same time. If you run an online store or even an offline business, you can use Google shopping ads to find customers. Here, you can find users that can add more value to your business. And we will assist you in finding the relevant product that needs boosting. With the right description, image, or video, your advertisement can bring you quality leads. Moreover, we will work based on the detailed reports and reviews on how and at what velocity these ads are generating traffic.
Retargeting Ads
Retargeting or Remarketing ads is yet another service our Pay Per Click Management team offers. With this one, we can ensure that we run ads to reconnect previous visitors to your website once again. It would be reserved for those who have clicked your ads before but hadn’t made any communication or purchase. It is an effective strategy as they will find your business trustworthy and potentially become a returning buyer.
Frequently Asked Questions
About Paid Search/Paid Social and related topics
Does Pay Per Click advertising really work?
Yes, PPC advertising is an excellent way of increasing revenue. Research shows that people are likely to click on the results on the first page. You can channelize your content, services, or products to your target audience by using PPC. Here, users are most likely to make purchases, and there is a higher chance of Return on Investments or ROI.
What type of businesses can conduct PPC campaigns?
There is no clear distinction in the type of businesses that can run advertisements. However, most commonly, e-commerce sites, restaurants, insurance agencies, manufacturers, conduct ad campaigns using PPC. Even if there are no ads on the keywords you want, you can still run ads for them. Our team can assist you in finding the right campaign that can work for your business.
What are the different ways to run Paid Search advertisements?
Google Ad Words, Bing Ads, and Yahoo Search Ads are the most common ways to run PPC advertisements. However, Google Ad Words is the most popular among the three.